Located in the heart of George Town along Jalan Magazine, 1st Avenue Shopping Mall measures 655,000 sqft. in Gross Floor Area and spreads over seven retail levels. A stylish city mall that offers fashion, leisure, entertainment and a slew of dining outlets for the style-conscious urbanites living and working in Penang. 1st Avenue is the ideal venue for young executives looking for a relaxed lunch and a perfect place to organise social get-togethers, as it is easily accessible from all parts of the city.

Targeting primarily young executives and professionals between 20 – 45 years old, style-conscious individuals who seek to express their personality through their fashion sense, the mall also caters to international and domestic travellers staying in the many hotels in the immediate surroundings. 8th Floor features a double-volume glass curtain wall allowing a panoramic view over Georgetown. Additionally, this level houses a Cineplex and family karaoke.